The Science of ACTIVE NATURALS®

    ACTIVE NATURALS® is our technology which includes ingredients derived from nature and uniquely formulated by AVEENO® to optimize skin's health and beauty. AVEENO® has unlocked the true potential of nature's skin-enhancing secrets, like soy and oatmeal, with proprietary processes that retain their strength and purity.

    AVEENO® is the leader in ACTIVE NATURALS® technology today, including oatmeal, soy, feverfew and shiitake mushroom, and is committed to advancing the science of natural ingredients in Dermatology.

    Colloidal Oatmeal Colloidal Oatmeal
    Soy Soy
    Feverfew PFE Feverfew PFE
    Shiitake Shiitake
     
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